If you keep up somewhat with the economical woes facing many retail giants, you probably have already heard that JCPenny aka jcp is seriously struggling and rumored to be on the verge of closing many stores and perhaps even disappearing from the retail scene altogether.
Apparently, they tried to revamp themselves by deeply discounting merchandise permanently, instead of keeping the steeply discounted sales they were known for. This backfired and sales fell even more putting them on the brink of retail suicide. Well, it was kind of suicide.
I don't really shop there but every once in a great while. I found it so sad, though, that something I've grown up with is joining the growing list of retailers failing and disappearing from the public eye due to the troubled economy!
JCPenny is fighting back, though and bringing names such as Martha Stewart and JONATHAN ADLER to their line! I love Jonathan Adler, but his designs are not, for the most part, in my price range. And when I say for the most part, I"m saying maybe I can afford a few of his plates for the table or something.;) This makes it 10 times more exciting that he's at jcp!
JCPenny is fighting back, though and bringing names such as Martha Stewart and JONATHAN ADLER to their line! I love Jonathan Adler, but his designs are not, for the most part, in my price range. And when I say for the most part, I"m saying maybe I can afford a few of his plates for the table or something.;) This makes it 10 times more exciting that he's at jcp!
Here are some of my picks from his Happy Chic Line........
Btw...I see a lot more visits to jcp in the future. I hope they expand this line and follow suit by bringing in more relevant designers at much more affordable prices!
My first job was at JCP, so I will be really sad to see them go, but lets hope it never comes to that! I'm super impressed with their new brands they are bringing in both in home lines and clothing. Thanks for sharing!
ReplyDeleteSo glad to see someone else is sentimental about them leaving! I really need to explore more of their new brands, I didn't look too far past Jonathan Adler.
DeleteI'm surprised to hear of their struggles, as they are marketing their TALES off here in OKC...leaving me the impression they are thriving and are an "it" place to shop. They do have a lot of cute clothes, I just never think to shop in department stores. I hope they make it through.
ReplyDeleteXOXO,
Meredith
I'm not big on dept. stores, either, anymore. It would really be nice if they could become more of a target type store now. Malls are so out dated. I do like what they are doing, though and hope they pull through, too!
DeleteOoh loving his designs! And really loving that couch. Thanks for sharing! Will be checking out JCP really soon thanks to your post! Xo, M&K at brewedtogether.com
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